TUKI
The Most Beloved Sticker Character from Japan
#1 Most Used LINE Sticker in Japan
The Legend of Tuki
A heartwarming tale of a small character who conquered millions of hearts
Born in Tokyo, 2019
In the bustling streets of Shibuya, a young artist named Yuki Tanaka created Tuki as a doodle in her notebook. Little did she know that this small, round character with expressive eyes would become a cultural phenomenon.
Tuki, whose name means "moon" in Japanese, was designed to express the emotions that words often fail to capture. With just a simple expression, Tuki could convey joy, surprise, love, and everything in between.
500M+
Downloads
#1
LINE Sticker
50+
Countries
Why Everyone Loves Tuki
More than just a sticker - Tuki is a way of expressing yourself
Expressive Design
Every curve and expression is carefully crafted to convey emotion without words. Tuki speaks the universal language of feelings.
Kawaii Culture
Rooted in Japanese kawaii aesthetics, Tuki embodies cuteness that transcends cultural boundaries and age groups.
Global Community
From Tokyo to New York, millions of people use Tuki daily to share their feelings with friends and family.
Tuki Collection
A glimpse into the wonderful world of Tuki expressions
Happy Tuki
Surprised Tuki
Playful Tuki
Love Tuki
Tuki's Journey
The Beginning
Tuki was born in a small Tokyo apartment as a simple doodle
LINE Debut
Released as a LINE sticker pack, gaining 1M downloads in the first week
Global Sensation
Tuki becomes the #1 most used sticker in Japan with 100M+ downloads
Merchandise Launch
Plushies, apparel, and accessories launched worldwide
Web3 Era
Tuki enters the blockchain world, bringing joy to a new community
Join the Tuki Family
Be part of a community that spreads joy and positivity around the world